Saturday, June 16, 2007

Fashion ads from Ebony Magazine, 1970 - '76

A few amazing artifacts, culled from pages in a stack of old Ebony Magazines.

Some of these seem like a great value for mail-order fashion, even at mid-'70's prices.

Why, consider all the material used in the lapels alone...

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Nine-inch dog ear collars,
two-piece double whammies,
studded elephant bells,
zocko two-tone fronts,
and no,
I'm not forgetting the GREAT puff sleeves flowing into the nine-inch barrel cuffs - -

- - I just wish these photos were *all* in color!

I'm sure we're missing some of the full effect... -sigh-

Regarding these last two images:
The color photo at left is obviously not an ad, but part of a 'his and hers' fashion spread.

Likewise the B&W 'androgynous look' above right is from a ladies' style spread. It goes back to a 1966 issue, while all the others date from 1970 - 1976.

43 comments:

Skipper Bartlett said...

Eleganza...!? That's incredible.

Craig D said...

Bad fashion sense in the 'seventies was certainly an equal opportunity offender! Looks like NOBODY escaped the curse of the leisure suit.

King said...

Eleganza? I don't even know her.

mellowknees said...

these are simply wonderful...ha!

Reminds me a LOT of the Dorcus Menswear Collection:

http://www.lileks.com/institute/dorcus/index.html

huggybear said...

pimpwear at its finest.
http://www.imdb.com/title/tt0095348/

bananagrabber said...

the last color photo looks like...

NORBIT!!!!!

Snowpea said...

I need more! I need more! These are just such a kick. :-)

cranched said...

This is so much cooler that the stuff I bought at Mr. High Style!

The Cartoonist said...

I love the Eleganza stuff - Captain Kirk meets Starsky & Hutch. Fab!

B said...

I love the looks on their faces. On the eleganza ad, (the one that says "things happen when you wear eleganza) the girl in the black dress who is grabbing the guy with the chains on has a look that says: dear god! What is that?

In the International fashions one above, the guy's face says: don't worry babe, I can handle this. He is clearly staring down the barrel of a very large caliber firearm, or perhaps been tasked with stopping a diabolical, world-ending criminal plot. But the look on her face says: I know.

Then again, wearing those duds, I could too.

Also, how come these guys don't have crotch bulges? I know, it's wrong that I should notice. What, were they taboo back then?

Linda said...

Oh my god. The bill the Hatter ad... i was idly googlesurfing and decided to try it as a search term, just to see if there were other ads... he's still in business!!

http://www.billthehatter.com/

No affiliation, just amusement.

naiyalexic said...

This is absolutely priceless. I remember these ads. I remember some of the clientele at my pop's restaurant wearing stuff like this, and some of the classier folks in the downtown areas wearing these fashions in the late 70s, when I was a kid. If these were available today, I'd buy some and wear them myself. I'm a retro-nerd, anyway. Thanks for posting this. Right on...

SewGoodNBklyn said...

That's absolutafunkaplanetarabulistic !

They are right that things happen when you wear ELEGANZA! Which I note is on "Manley" street. But the ad copy for FLAGG FASHIONS is priceless and the woman looks really worried.

Thanks for the funky stroll down memory lane!

Anonymous said...

This is what I will show my daughter when she asks "What was so bad about the 70's clothes?"

Lee Rudnicki said...

Genius!

Anonymous said...

Bill the Hatter was the man! I'd wear that $53 coat now.

John Mayson said...

Bill the Hatter is still in business. :-O

munky said...

Dude!
Such finery and all in finest Rayon and Acetate - cripes, it's a wonder whole ghettos didn't spontaneously combust back then.
Mind you all that static electricity explains the rise of the Afro nicely.

Anonymous said...

Once in a while, I think nostalgically about the 70's. Then I remember my brother-in-law's wedding photos (two words: peach tuxedos) and see things like this. *shudder* Let this be a lesson to the world. Any suggestions for washing the image of that jumpsuit out of my brain?

Natsthename said...

Wow, I wonder if things did happen when they wore Eleganza! (I suppose Huggie Bear from Starsky & Hutch wore Eleganza!)

I suppose you know this is viral now, and you'll be getting a zillion hits!

Anonymous said...

Compared to the baggy pants and gold chains today, it's not that bad.

Chox said...

Now those are just hot. Scarier still is the fact I remember when people dressed like that.

Wonton Soup said...

Chocolate Rain!

Jody said...

Dude! I used to get Bill the Hatter's catalogue! Of course I think it was because one fine playa lived in the apartment before me, but still!

Anonymous said...

so bad, it's hip!

Brandi said...

Also, how come these guys don't have crotch bulges? I know, it's wrong that I should notice. What, were they taboo back then?

Actually, I think they were. It Came From the 1971 Sears Catalog is down again (sigh), but I remember seeing pages of mens' pants that were so tight you could see the contours of *kneecaps*-- and yet they were smooth as Ken dolls.

Wild Peach said...

Ahhh...return of the mack! It's like a pimp retrospective! You had to be confident (and in good shape!) to wear a popcorn knit jumpsuit!

I wonder how many polyesters died to make these fashions!

Neb said...

IP || //\\//\\ IP

The Rich Head said...

Is this the new catolog? I knew my closet would come back in style. Mellow..Ya Dig.

Anonymous said...

I think some of 'em are fly! The 70's had the best music and the best gear!

Pascalle said...

Oh this is DYNOMITE! I was just watching Boomerang and I googled Eleganza cause I never knew what he was referring to. Now the joke is 30x funnier! Good find!

lorrwill said...

I actually recognize 2 of those ads.
But I can not remember if they made me cringe back then or not.
Thank goodness for memory loss. :-)

Celia Pleete said...

Oh my god, these are so bloody magnificent!!!!! I'm linking your blog to mine, stat. My head is gonna implode.

Peter Parker said...

The pants in that last big photo...

Wow. Just wow.

Mark said...

If you wore something like that to day you would get the wickedest of the arse kicking

Anonymous said...

Bad ass....simply BadAss..11

reza said...

old fashion...it seems like we back to the past

Fashion Retailer said...

great!

outspoken said...

Damn! Blax culture of 70s is simply wonderful!

Anonymous said...

Boy does this bring back memories!
My friends and I used to get high and read the ads out of Elaganza mag. The captions were better than the fashions. My favorites - "All eyes will be on you" and "Put some pow into your looks". We used to laugh. We even took some pictures
with the guys doing the classic 'Elanganza stance' and girls wrapped around our legs. Classic! Just wish I had saved that stuff. Thanks for the memories.

OG

Adesivi pareti said...

This is what I will show my daughter when she asks "What was so bad about the 70's clothes?"

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