Tuesday, August 14, 2007

Lear Wire Recorder ad, 1945

(Click on image to ENLARGE on a new page)

A new format is exciting, high-tech and sexy only until the next innovation.

One day (probably sooner than we think) we'll look back at old advertising for iPods and iPhones and you name it and say - - 'How quaint. How clunky and limited and obsolete.'

At the end of World War II, when this ad appeared, wire recorders available for the home were one of the new innovations Americans could look forward to, 'once wartime production has ended'.

Wire recording technology had actually been around nearly 50 years at that point, but Lear (soon to be known for jet aircraft) was among those who'd made refinements in the process.

Though wire recording would continue to be used for some time in a few industrial or professional applications, as far as home use was concerned it would be completely usurped by reel-to-reel audio tape recording within a few years.

And so the cycle continues...

See also: Slip Knot Audio - - A Wire Recorder Page

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