Thursday, October 11, 2007

Frightening Feminine Hygiene ad, 1948

Just sad and wrong and frightening, and wrong again on SO many levels...

...Putting aside for now the awful image it paints of marital partnership...

... D'you mean Lysol Lysol?? Oh dear heavens, say it ain't so...

And that will cure what's ailing the marriage.
No need to bother the husband.
And there's even a free booklet the Mrs. can send away for, right there on a coupon in one of her ladies' magazines.
And it's all recommended by her middle-aged male physician, so it must be okay.

"What's that? NON-injurious to delicate membranes?!? Truly we're living in an age of wonders!
And non-caustic you say? I'm sold! No more spot remover for my complete daintiness ever again!"

Ugh.

Fortunately, those days are long gone, when personal hygiene products and body image trends had the potential to do more harm than good, right?

7 comments:

WEISSMAN said...

That look on his face! Life is full of disappointments...

The Reverend Dr. Esq. said...

I saw an ad very similar in the "women's" section of an old farm and home magazine. Horrifying.
Horrifying that mothers never told us women about Lysol and intimate hygiene. Just like Jeffrey Dahmer and Lestoil--there are so many uses for household cleaning products.

JDaC said...

Oh my! I do hope you don't find an ad extolling the virtues of WD-40 to solve the tricky problem of dryness since their honeymoon.

Donna Lethal said...

Just found your amazing site! Um, Lysol, yeah. They couldn't come out and say it, but it was used as a douche (ouch!) for birth control, abortions, and ... "cleanliness." Not that it actually did any of those things.

Sudeaux said...

I am stunned! ha! We HAVE come a long way.

Anonymous said...

Extraordinary! Where did you find this? I need a citation because I'm publishing a paper on this phenomenon, and would like to include this example -- the earliest I could find on the web, and have not been able to locate it anywhere else. Please let me know the source - thanks!

The In Crowd said...

Hi anonymous - -

Thanks for your interest!

This Lysol ad was found in the May, 1948 issue of Radio and Television Mirror magazine.

I scanned it from a copy I had when I first posted this back in 2007.

Now, 10 years later (gasp!) some internet sleuthing has turned up a pdf of that same issue that can be found here:

http://www.americanradiohistory.com/Mirror-Page-Range-Guide.htm

Good luck with your paper. Feel free to share it here if you are so moved... :)

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