Saturday, April 26, 2008

Summer Frocks and Fashion for 1925 (magazine spread)

Below: Some ladies summer fashion pages from the July, 1925 issue of The Pictorial Review.

(click on images to ENLARGE in a new window)

As is the norm, changing times bring about changing fashion.

Modes of fashion in the 1920's saw a gradual move away from conservatism as men and
newly-empowered women began to wear more casual attire.

For much of the decade though, the style of women's clothing was used to mask the contours of their bodies.

Roughly simultaneous with the fashions shown in this spread, the pendulum was just beginning to swing in the direction of clothing meant to accentuate a woman's natural curves, rather than hide them.

Ida Rosenthal was a Manhattan dressmaker among those who led the charge.

She said, "Nature made woman with a bosom, so why fight nature?".

Rosenthal is credited as being the inventor of the modern brassiere.
You can read a bit about her and the success of her company in a previous post: 'I tried dream analysis in my Maidenform bra, plus Ida Rosenthal and The American Dream'.


Ainur Elmgren said...

These are wonderful. I want me some "mannish street clothes"! The little ads are also great. First we get some rococo nostalgia with Manon Lescaut powder and Queen Mary endorsing home-dyeing (a hobby fit for royalty?), but on the last page: ZIP - Yu-hoo!

The nostalgic and the modern - you can't have one without the other.

elena-lu said...

oh theses are so lovely being able to see them bigger! yay! thanks!

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