Monday, April 27, 2009

Search term: "Jughead's hat"

The other night, while attending a small dinner party, the conversation turned suddenly to the subject of Jughead's trademark; his goofy, crown-like hat.

I was surprised to discover that I hadn't brought it up, given my Archie obsession (that I wasn't aware I had until relatively recently).

"Well no, I don't think it's meant to be a crown..."

"Like one of those paper ones, that comes from inside an exploding party favor - - ?"

"Um, more like, uh, a kind of beanie - - ? You can see them in old movies, old comics and stuff, so surely people must have actually worn them. I guess they were popular with kids in the 1930s or '40s, during the depression. Homemade from, uh, felt or - - leather, maybe? Encrusted with buttons or bottle caps or other bling. Think of 'The Little Rascals'. Kids shining shoes on street corners, or - - y'know, teen-age delinquents riding around in jalopies."

It was quickly agreed that probably some answers could be found online, probably even pictures of people actually wearing the things, and thus it was easy for the topic of conversation to quickly move elsewhere.

As you know, searching the internet does bring answers, but often not quite definitive, wholly satisfying ones.
- - And don't hold your breath waiting for definitive answers to appear here, either.
Close, maybe, but not quite.

In the case of 'the Jughead hat', certainly there are good pop culture examples of the popularity that style of cap once held with America's youth...

At right: ▶ detail from a 1945 print ad drawn by cartoonist William Steig.
(Via Weird Universe)

Below: ▼ Panel from
All-Star Comics #40 (1948),
The Justice Society of America fights juvenile delinquency in 'The Plight of the Nation!'
(via Comics Make No Sense)

Below: ▼ Cover art to Harvey Comics'
Little Audrey and Melvin #40 (1969).
Melvin might make a good stand-in for Jughead's young cousin, 'Souphead'.
Please note that the decorations on Melvin's hat are fundamentally identical to Jughead's standard doodads.
(click on image to enlarge)

In looking around for the real-world origins of this hat style, some answers presented themselves at Wikipedia's
'Jughead Jones' entry, a few came from the threads of a spirited discussion at The Fedora Lounge, while a great many more came from a 'Comic Book Legends Revealed' entry at
CBR's Comics Should Be Good!
(follow link, and many thanks to Brian Cronin)

Some historic context:
The Comics Should Be Good article reminds us that hats were once more popular in the U.S. than they are today.
At the beginning of the 20th century and for several decades after, with few exceptions all adults wore hats.

This made available a great number of old, worn-out hats for creative re-use, or as hand-me-downs from parents to their children.

Concurrently, many factory workers and laborers of the era wore beanies or skullcaps on the job for safety.

It kept grease and other gunk out of their hair, and kept their hair out of their eyes and out of the way.
A brimless hat was safer too, and didn't obscure one's field of vision.

◀ (1925 factory photo detail via Shorpy. Follow link.)

The standard men's fedora is a soft, felt hat that rose to widespread popularity beginning in the 1920s.

◀ In addition to being soft enough to roll up when not in use, a feature of the felt fedora was that it could be shaped and creased according to the desires of its wearer.

This made the fedora a prime candidate for anyone seeking to repurpose an old hat.

It appears that the first people to wear the original 'Jughead'-styled caps were auto mechanics, welders and other workmen who found they could get the same 'safety' function of a factory worker's beanie by altering an old worn-out fedora.

The 'inversion' method was to turn a fedora upside-down, push the hat's crown inside-out, then turn up the brim and trim away its excess with a scalloped cut.

Form meets function elegantly, and
an iconic style is born.

- - And of course, style and elegance came naturally to Goober Pyle of TV's
'The Andy Griffith Show'... ▶

Kids began altering hand-me-down fedoras too, either to emulate their working class dads,
or to look cool (or both), and the fashion statement soon entered the pop-culture consciousness.

A symbol of youthful rebellion? Or worse ??
As far as popular media goes, it seems that before long the depiction of the 'Jughead' beanie could be used to symbolize (depending on the era and the age of the 'youth'), anything from a feisty kid to a badge of 'cool' or toughness, or even to a cliché signifying indolence or social deviancy.

◀ Towards the beginning of his long career of portraying
over-aged delinquents,
Leo Gorcey wore a similar beanie playing opposite James Cagney in the 1938 film, 'Angels with Dirty Faces'.

Moving along into his interminable string of East Side Kids & Bowery Boys movies, Gorcey would soon (literally) lose the beanie and replace it with a larger, more flamboyant hat that better marked him as a leader of men - - or at least, of men who sort of act like boys.

◀ Jumping ahead to 1974, in Charles Bronson's gritty action drama 'Death Wish', Jeff Goldblum wore the Jughead hat in his screen debut as the truly deviant 'Freak #1'.

(See more at He Shot Cyrus)

Our pal Jughead Jones first appeared (along with Archie Andrews and Betty Cooper) in the very first Archie comics story, in
Pep Comics #22, released in December of 1941.

In those early years (when all the characters looked a bit different), Juggy's hat usually was drawn to be a bit more recognizable as the modified fedora / beanie described above.

A cover image from 1946. ▶

As time went on and the model for the characters hit a stylized norm, artists drawing Jughead would increasingly use a sort of 'shorthand' in depicting his hat...

Above: ▲ 1955 and 1959.
At right: 1963. ▶
(click on images to enlarge)

It probably didn't help matters that the real-life model for the hat had fallen further and further out of vogue (or even general knowledge) over the years.

Certainly by now public recognition has declined steeply, as evidenced by dinnertable discussions everywhere;
"So what is up with that freaky hat that Jughead wears?"

Time marched on, the points on Jug's hat got higher, and it became less of what it started as, and more of its own,
unique whatever-the-heck it is.
The echoes of a court-jester's hat are there - - Jughead is the 'wise fool' character for the Riverdale crowd, after all...

Chatter around the web mentions that there have been times in recent history when the creators of Archie comics have tried to get rid of the hat, or 'update' it to today's ubiquitous baseball cap, but the fans still clamor for that 'crown-beanie thing'.

The comic books have at various times also tried to add special bits of trivia about the hat into the mythology, including it being a key to Jughead's 'powers' during the mid-1960s and the Archie gang's odd, bandwagon-jumping nod to the camp 'super-hero craze'.

Below: ▼ Transforming into 'Captain Hero' in 1966, via DIAL B for BLOG. (follow link)

Hmm, you don't see too many costumed heroes with hats. Masks, sure. Helmets, maybe...

Oh, so speaking of trivia - -
In wading through info on the web, I reserve the right to pick and choose what I believe
(and so should you).

- One bit of info about Jug's cap that I don't quite buy is the 'fact' that the dot and dash that became his standard decorations are meant to represent the morse code character for 'A', and the 'A' is for 'Archie'.
Yes, 'dot-dash' is 'A', and it may be another 'shorthand' instance as a handy insider guide to anyone hired to draw Archie comics, but I personally don't believe that a morse code 'A' was Jughead's intent, is all I'm saying.

- Another factoid that doesn't fly with me is from that original
Comics Should Be Good article. In summing up, it's mentioned that the term 'Jaghead' was once used for people who wore these "jagged beanies", and that may have been how Jughead first got his name when the character was created. It makes a pretty good story, but no, sorry, please show me I'm wrong, but it just doesn't sit right with me.

Further Confusions:
Complications over fully understanding the mysteries of the Jughead hat in our modern age come not only from the passage of time, but from the style of hat lacking a definitive name, and as a consequence of it being mass produced after its original handmade introduction to the world of style.

It was likely sometime in the 1930s when the original home-grown caps had caught on to the point that tailored versions for kids began to be manufactured and sold, billed as 'button beanies' or other such names.

◀ Whoopee hats (or Whoopee caps) shared the same basic configuration. They were part of a fad that appears to have peaked around 1929, mostly on college campuses.

They popped up in several popular songs of the day, including 'The Whoopee Hat Brigade', which was recorded by many different bands.

- You can hear a version from an old 78 by Harry Reser's Six Jumping Jacks and learn a bit more at Zorch's Inner Sanctum. (follow link)

Searching around today, you'll see variations on the basic shape being called palookaville caps,
devils caps, clubhouse hats, Kingpins, etc.
Like the Whoopee hat, many of them seem to share the characteristic of being garishly multi-colored, a quality they don't share with Jughead's hat - - which I'll venture was originally intended as the homemade fedora modification we've learned about, and not store-bought, because:

a) We know that Jughead seldom has any money, and
b) When he does, he's more likely to spend it on food than clothes.

The Jughead-styled cap is sometimes also identified as a dink or a rat cap, which are more typically identified as being related to the old tradition of the 'freshman beanie', a once-popular form of mild hazing on some college campuses that goes back at least as far as the beginning of the 20th century.

Running the search term "jughead's hat" (or other variations) and looking around online for some modern-day examples yields interesting results.

You'll see all manner of multi-colored, blinged-out versions, 'revivals' and lots of knitted caps that approximate the shape.

You'll also see a variety of custom jobs that range from high-quality couture that seems miles away from the 'Riverdale' look, to inspired home-craft projects from folks earnestly trying to bring themselves closer to their hero, Jughead.

Any insights you can share or pop media examples of the Jughead-styled hat down through the ages are most welcome. Leave a comment, drop a line...

UPDATE, 5.1.09: The sudden flurry of traffic this post has received has been fun to witness.
Check the comments here and the long discussion at MetaFilter for lots of interesting insights, observations and memories.
Great to read so many stories of people who wore these hats 'back in the day', either the hand-made versions or the store-bought variants.
Good to be reminded of Encyclopedia Brown's nemesis, Bugs Meany, who sported one - -
- - And cool to be shown the assorted Kellogg's Pep Pins that adorned many of the button beanies.

ADDENDUM, 6.9.09: Comments and e-mails continue to arrive, citing further instances of the hat in pop culture history.

Received a nice message from Alex Boese of
The Museum of Hoaxes.
He was kind enough to send along the image of a Sunday newspaper page from the Big Spring Daily Herald, dated October 9th, 1938. ▶

It contains an example of cartoonist H. T. Webster's cartoon series 'The Thrill That Comes Once In A Lifetime' (sometimes titled simply, 'The Thrill Of A Lifetime').

The panel shows a fedora conversion in action (though the result is a 'brim down' variant).

Thanks Alex!

A few more vintage H.T. Webster panels can be seen at
Yesterday's Papers.

6.23.09: Received a comment from Bob of Bob + Dusty's
that includes a link to his Flickr page featuring this old Russell Sambrook illustration.

Thanks Bob!

6.26.09: Meanwhile, following up on the comment he left,
Owen has sent along his photos of the real deal, the hat he wore as a kid in the early 1950s, still in his possession, with some of the original doodads still attached!

(click on images to ENLARGE and get a good look) ▶

Owen adds some context - - " I wrote in the comments: born in '47, and this baby was a big part of my early childhood. My mother taught me how to sew the gumball-machine charms on it. This would have been until I was about 10, but obviously it has remained an icon and treasured.

"It looks as though some of the things have fallen off, and it also looks to me, now, as if some of those charms I sewed onto it are REALLY weird. What's with the Sacajewia-with-baby one? Or the flaky-foont-esque guy in the bathtub?

"I think the wooden bowling balls and bronzed baby shoes came with it."

Thanks for sharing, Owen! You must be the coolest kid on your block!


Martin Klasch said...

Nice post!

Video Zeta One said...

Jughead's hat is so familiar that I guess I never stopped to question "what exactly is that thing?".

Well, I'm sure glad you did question it because this was a fascinating read. Great work!

Phillyradiogeek said...

Wow, what a thorough article! I've always wondered what the origin of Jughead's hat was, as I'd never seen it anywhere else. Thanks for the info!

BTW, on newsstands now: Archie & Friends #130. The plotline: The Archies vs. Josie & The Pussycats. MUST BUY NOW!

LithiumMind said...

very informative!!!

Anonymous said...

Excellent work, thanks for the info!

Unknown said...

Most excellent. Good research.

...via MetaFilter

minus said...

Great article. I made myself a hat like that when I was in the fourth grade (1946). I got the idea from the comic books of the time. It was perfect for wearing while playing marbles. Made me feel like one of he Dead End Kids, who I loved.

Anonymous said...

The man who was the inspiration for Jughead used to work at the same newspaper as my husband.
According to office rumor, it was a fairly accurate character depiction...

Ge said...

this is fantastic!

Anonymous said...

In the comics, the only time I've ever heard mention of where Jughead got his hat is from a strip in the 90s where Betty and Veronica are desperately trying to replace it. Jughead simply announces that he had found the hat long ago.

Also, I always thought the name "Jughead" was a reference to his large ears. Such that upon looking at him straight on, they look like the handles of a jug.

Anonymous said...

I distinctly recall an Archie comic in the 70's where Jughead either loses his hat or some mook takes it and he proceeds to make himself a new hat in the manner you describe (turning an old fedora inside-out and taking a pair of scissors to the brim). I wish I could tell you more about which specific comic in the Archie line-up it was (or an issue number), but it was 20+ years ago.

Anonymous said...


Once, I made a Jughead hat out of an old sailor's cap that I dyed and cut up, then glued on some vintage bottle caps, etc.

I might have to make another one now that I know it's also called a "Whoopie Hat"!!!

Donna Lethal said...

I think you have to eat a Whoopie Pie when wearing your Whoopie Hat. I have often pondered the origins of the Jughead hat and I thank you for what must be the only treatise on the subject!

Anonymous said...

Anyone remember the bunch of stories where Jughead wears a magical pin in his hat that looks like a distorted male symbol? It would suddenly make him irresistible to females and he would be like this bigtime player...

Anonymous said...

I believe Encyclopedia Brown's nemesis, Bugs Meany wore a similar hat.

The In Crowd said...

Re: Bugs Meany

Hey, yeah! You're right!

Check it out...Thanks for the memory jog, Anon!

Motivated Manslayer said...

great piece! i knew that the hats were made from old fedoras, but this adds so much more to the term "Jughead's hat"...

bcarter3 said...

The movie "Chasing Amy" contains not only the best explanation of Jughead's hat I've ever heard, but the most insightful analysis of the whole Archie universe.

WV.Hillbilly said...

You can get'em here:


Anonymous said...

Great article! I'd forgotten how much I used to love those hats. Along with Archie comics and Bowery Boys/East Side Kids-era street toughs, I always associated them with late '50s/early '60s hotrod culture (though I'm probably thinking more of the Rat Fink hat). I made myself one in the 1980s when I was enmeshed in the L.A. punk scene. In a subculture defined largely by the quest for quirky individuality in fashion, my Jughead beanie--made from an old fedora and covered with button badges--got lots of complements. Hmm...maybe I'll dig it out and start rocking it again...

Unknown said...

Oh. My. GoshIwanttostartabloglikethis!

Unknown said...

I buy the Archie digests all the time... they haven't changed since I was 8 or so, except now they use cellphones and have computers. That is, they've taken 20+ year old stories and inserted images of cellphones and computers into them. Truly, the comic must be written by the AJGLU3000 (a la The Comics Curmudgeon).

Anonymous said...

Metafilter loves this article.

Anonymous said...

I once saw Jughead's hat referred to as an "American crown". But a quick google does not turn up much.

Just can't recall where i read that, it was quite a while ago (pre internet days)

autumn-bot said...

I always knew it was a beanie type hat, but all the other stuff not so much. Thanks for finding this all out!

Howie Pyro said...

i have an actual jughead hat i sent away for from archie comics around 1967 or 68! it's felt & has the dots & dashes & jughead logo silkscreened on it (yellow on red felt)

Anonymous said...

I remember some people still wearing these hats when I grew up in the late 40's, early 50's. They were made from old fedoras as stated. They were decorated with interesting buttons, including political ones (I had "I Like Ike") pins, and soda caps ( you had to pry out the cork, put the cap on the outside, place the cork on the inside, and 'hammer' the cork back in to keep the cap on). "Jughead' was a fairly common, slightly derogatory term for someone who was not too smart. Many boys who didn't have ambitions to go on to college turned to car repair as a good paying job for someone who didn't have "book smarts". This fits with the wearing of the beanie to keep the grease out of your hair and the hair out of your eyes.

Stacia said...

They definitely were in style in the 1930s, as I still have my dad's beanie hat. He was born in 1927 and was a kid in the 30s and early 40s. The jagged brim on his was kept down to add more buttons to it, though, and I suspect this heavy thing is now worth a pretty penny. But it fits me so I'll never give it up! Fashion forever!

Anonymous said...

I had one when I was very young (early 60s). High quality with buttons and faux stones.

Sure wish I had it to look over now.

künstler treu said...

very nice read.

may i suggest a similar research on the "fez"?

Anonymous said...

I went through dozens of the archie books back in the day--great post!

Bob said...

I remember reading a Dennis the Menace Sunday comic strip in which Dennis' dad goes shopping for a new fedora, giving Dennis the old one. Dennis' dad is unable to find one in his size/style, at which point he asks Dennis to return the hat, needing it for work the next day. Dennis had by this time already converted the hat into a crown with scissors; Dad is reduced to wearing a cloth cap to work.

Anonymous said...

My father made one for me in the 50s. There was never any mystery to them at all.

Mine had buttons on it - things like "I Like Ike".

Good times...

Anonymous said...

OMG I couldn't believe I actually found a site via Instapundit that is talking about Archie Comics....I am such a nerd I buy all the digests at the grocery stores and a couple of times a year I go to the comic book store. I am in my 40's for goodness sakes :] Thank God I have the money to buy them now as many as I want without having to think about it!

rhhardin said...

The 50's Boys' Book of Things To Do had instructions for converting your dad's discarded hat to a crown.

Anonymous said...

Now THAT'S what I call research!

Anonymous said...

The evolution of the drawing of Jughead's hat is an interesting parallel to the evolution of the points on Batman's cowl, as they have become higher and more stylized.

Off-topic, when was the great shift in the depiction of the Archie characters (from their Fifties appearance to the present style)?

The In Crowd said...

Hi Anon - -

Yes, good point about 'Batman's ears'. That parallel occurred to me, but my piece was already a bit thick with tangents...

...As to the 'new look' in Archie Comics, I think that trend for 'realist' rendering first happened around '06.
As of this writing I don't think it has yet completely taken over all the current Archie titles.
Honestly I couldn't say, because I've done my best to avoid investigating the whole disturbing matter.

In almost all of my Archie-related blog posts I've refrained from talking about it or showing examples - - I guess I think if I can just keep ignoring it, it'll all go away and just be a curious little 'blip' in Archie history.

Tom R said...

And William Steig created the original Shrek. So the crown (as it were) has been passed.

Christian LeBlanc said...

I remember that magic pin. Weren't its origins from space? It was only when he wore it pointing up (or down? A certain direction, anyway) that he became a chick magnet. Otherwise, it was back to normal.

One story, Jug was at the beach, wore it down just so he wouldn't be pestered, and overheard some girls making fun of his looks. He wandered off, dejected, then some other girl came along and started liking him and cheering him up. But it wasn't the pin! It was all Jughead! And he was into it.

All kind of strange, considering his view on girls. And the symbol's not just like the male symbol, it's all like a twisted and tangled male symbol, a perfect representation of his...ok sorry, I'm getting off topic :)

Kip W said...

I saw that "Boys' Book of Things to Do" too, and remember the beanie project. Scraps of felt were used to decorate it, I seem to recall.

The Rat Fink hats I only dimly recall on the head of one of the surf dummies in one or more beach movies. By the time I was in 6th grade, they were selling slightly longer ones as "Mountain Dew hats" as part of the product roll-out for good ol' you-know-what (bottled by Bob and Ann). One of my classmates wore one to school, only he'd made it himself by stretching a felt hat over a baseball bat. Possibly, steam was involved.

Kristos said...

Just goes to show you that today we take advantage of the abundance in varieties of hats/caps we have...back then the choice was limited...and sometimes the choice was to create your own!

Canaduck said...

This was SUCH an interesting post! I love reading about vintage fashion, etc, and even though I thought that I knew quite a bit about this topic, I had absolutely NO idea about Jughead's hat or the flipped fedora or anything.

Thank you for putting it together!

Ottavio Rinuccini said...

I happen to teach philology at Rome university. While I mainly focus on Latin texts, I will use this post of yours to show my first-year students the proper way a philological work is done, regardless of the topic. Bravo!!!

Unknown said...

Just came to this link via the Comic Curmudgeon mention (3/11/09).
Having read and enjoyed the jughead hat article, I clicked on the link at right for 'MAD covers'.... and before long found another depiction of said hat.

Anonymous said...

Great post. I'm an actor and once in a melodrama my character was a little boy. I asked the costumer to make me a crown beanie as I called it. She was completely blank. When I called it a jughead hat she thoght it should be paper but I then mentioned Spanky in the Little Rascals/Our Gang comedies and steered her on the right course. She did actually make it from an old fedora.

Anonymous said...

One of my favorite books since childhood, Fred Sturner's What Did You Do When You Were a Kid?, contains instructions for making a Jughead hat, along with a bunch of other Depression-era kids' games and toys and costumes.

It is awesome, and Amazon's got a few used copies at reasonable prices.

Kevin WOlf said...

Now *this* is genuine culture. Thank the Internet Gods.

website design nyc said...

very cool post

Jamie: said...

Wow! What an article! I'm seriously impressed with your Archie comics knowledge. As a fan myself I'm going to take a deeper look into all this. THANK YOU!

Anonymous said...

The main character in Stephen Soderberg's excellent film "King Of The Hill" wears a jughead cap. He collects discarded cigar bands that he finds on the street, and affixes them to his hat. The story takes place in the 40s, I believe.

- The Evil Twin

Owen said...

I have what may be an example of the real thing. My cap's heyday would have been in the early '50s (I was born in '47), and came with a few dingles sewn on. But then I got in the habit of sewing-on charms and stuff from gumball machines and the like. It's pretty amazing, and I have some pix if you'd like to see 'em. Dunno how to email you directly.


The In Crowd said...


Thanks for your comment, and yes please, I'd love to see your pix of the genuine article.

Drop an e-mail to:

(there are e-mail links in my profile and over in the brown sidebar, too)

Bob said...

Well done.

I have this picture we found in some vintagescrapbook pages at an antiques mall.

Bob said...

And I almost forgot …
Funny Face's Jolly Olly Orange wears one too!

Unknown said...

I found this article when searching for verification on a story my mother had told me.

My grandfather is quite ill right now, and recently my mother spent quite a bit of time talking with him about his childhood as a street kid in Winnipeg, Canada.

Evidently back in his time, this ritual of constructing the 'jughead hat' was initiation into a gang that these street kids had formed to protect themselves from being preyed upon, the process was that they loitered around restaurants, waiting for businessmen to come in to eat, and then when they were distracted, snatch their fedoras from the hat rack, and then turn them inside out and make the points with sheering scissors, then they'd adorn them with any pin they could find and trade them back and forth, gave them sort of a sense of identity.

I found this extraordinarily interesting, and a pivotal part of culture during that era.

Tom parmenter said...

Back in the day, all the trades had hats, which they wore in labor day parades. Jughead's was the mechanic's hat and printers wore those little square newspaper hats, cab drivers wore billed caps, etc.

Jack_Acid said...

Love the article it answered a lot of questions for me. Fine Job.

Check out this pic from shorpy notice the boy in just about the center but off to himself is sporting the Juggy style crown. This might explain also why he appears to be all alone.

Linky goes here:

Unknown said...

It is a great post to learn most number of things. Thanks for sharing this great experience. Jughead's cat is making a new thing in the market.
hidden object games

Anonymous said...

I have been making the jughead hat for about 15 years, usually when I find a good felt fedora with a large dome (as my head is big). Hats were ubiquitous up until the '60s- you could find a used one in almost any trash bin. Even poor kids could access beat up fedoras and the do-it-yourself ethic (say, nailing a roller skate onto a plank with an orange crate "fairing" to make a scooter) was how kids entertained themselves, especially through some tough decades.

Sir Real said...

I'd thought about the beanie from time to time, but your's is a most definitive look. Kudos!

Anonymous said...

Where can I buy one!?

Peter said...

I have always wondered about theses hats which I saw not in "Archie" comics but in Mickey Mouse comics where Mickey's nephews Ferdie and Morty wear them without any doodads. Sometimes they wore overalls as well. The hats sometimes look like crowns and sometimes are without points. I wonder if this means they were dressed as little mechanics, in the way that little boys used to be dressed as sailors in Edwardian and Victorian times. Sometimes it looks as if the hat is meant to indicate that they are schoolboys: possibly reflecting the college whoopee hat?

Thank you for a very interesting discussion.

elgringo said...

Thanks so much for linking to my Death Wish review. This post is INCREDIBLE! I can't wait to buy my own Jughead hat!


Anonymous said...

one of the little rascals can be seen wearing this sort of beanie in a photo with Petey here

Lorrel Mae's said...

This one is EXCELLENT!

Aviatrix said...

I love that you didn't stop after evidence pointed pretty solidly to the inverted fedora, but continued to investigate the whole inside-out hat trend. I treasure the idea that sometime in the future people will be as baffled by backwards baseball caps or iPod earbuds.

Anonymous said...

Wow, randomly started reading about Jughead on Wiki when they mentioned his trademark "clubhouse beanie" Wait? What?!! It has a name? Had to Google that came here, thanks for the in-depth info. Funnily I always thought that was a crown and didn't question it since Jughead marches to the beat of his own drum. Also the first Archie comic story I read was when Jughead was searching for his lost hat, so the initial panels had Jughead without a hat, then when I moved on to the next story, I realized that the "crown" was a staple.

Dave Showler said...

Thanks, this page has helped a lot, I have always wanted a 'Jughead hat' ... I made one from felt when I was 8 years old ...about time I made another ....I am now 62!
Dave S.

Unknown said...

Thanks a lot for sharing this. I had been looking for a right answer for days. I'm not a native English speaker, so I wasn't very sure about what keywords to type to get some good search results. The doubt had arised for me when I remembered Mickey Mouse's nephews, Morty and Ferdie, they use to wear these too. This is amazing, I crave one of these things now!

Unknown said...

Picture of Jughead making one right from the comics ...

bossmoss said...

There was an episode of The Twilight Zone called "The Incredible World of Horace Ford" featuring a character named Hermy Brandt who wore a classic example of this hat

Hermy Brandt

Gil D'Aquin said...

Great post and wonderful research. I've talked with friends all my life about the Jughead/Goober Hat. Yes, I've seen them in the Dead End/Eastside Kids movies and always loved them. Without the internet, no one would ever have been able to find this kind of info. One of my art students showed up with a home made crown beanie the other day, and it led to a big discussion about Archie, the Andy Griffith Show, fedoras, etc. Thanks for the link to a site that sells them. I'm going to buy one for a mechanic friend.

TenVolt said...

I don't think the cartoon shows a "brim down" version, the brim is folded up (the lighter stripe around the edge) and he is just trimming it to size or making the edge decorative. Cool article thanks for the info. Now I want to make one.

TenVolt said...

Here is a photo from the Twilight Zone episode mentioned, you may want to add this.

PropagandistHacker said...

they need more pieces of flair on that hat

Unknown said...

Thank you for this! :) I loved to see pictures from a real one

Whimzee said...

LOVE this article, and pics of the ephemera (or not).

Archie fan,all the way.

Altair5 said...

Great article! A long time ago I saw on TV about oldtime Brooklyn and they showed how to turn an old fedora into a beanie! That was the moment I realized exactly what it was that Jughead was wearing! You referenced a lot of characters who wore one of these, some I had forgotten and some I did not know. You did not mention in the TV show "Jeff's Collie", which later became "Lassie", Jeff had a friend called Porky who wore one of those beanies!

Chellzapoppin said...

Look what I found!!

Shawn Joy said...


Anonymous said...

One of Norman Rockwell's magazine covers called 'Knuckles Down' shows a kid in a red Jughead style hat. The two boys were modelled on his own sons and the red haired girl was from a local farm.

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