Saturday, April 11, 2009

Skippies by Formfit: Nothing as comfortable - - ?!? (1954 print ad)

(Click on image to ENLARGE in a new window)

Chicago's Formfit company began producing ladies' foundation garments in 1917, eventually branching out beyond corsets and girdles to manufacture other types of lingerie.

See also:
- Leif Peng shows several other period examples of 'That Formfit Look' and talks about the advertising strategies at play in an old post at his blog, Today's Inspiration.

- The site 'Mummy! Have you seen my Girdle?' also has much to say on the subject, and cites the Formfit brand often in its 'Past Times' section.

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